Legal

Privacy Policy

Last updated: January 1, 2025  ·  Effective: January 1, 2025

At SAFEMARK, we take your privacy seriously. This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our website and services. Please read this policy carefully.

Table of Contents

1. Information We Collect

  • Personal details you provide: name, phone number, email address, Aadhar number (for vendors only), and vehicle registration number.
  • Payment information processed securely via Razorpay. SAFEMARK does not store your card or bank details.
  • QR scan data: timestamp, approximate location, and device type of scans made on your vehicle QR code.
  • Usage data: pages visited, time spent, and features used on our website and dashboard.

2. How We Use Your Information

  • To create and manage your SAFEMARK account and vehicle profile.
  • To enable masked calling — your phone number is never revealed to the scanner.
  • To send you scan alerts, emergency notifications, and account-related communications.
  • To process payments and manage subscriptions.
  • To verify vendor identity and manage vendor accounts.
  • To improve our services and fix bugs based on anonymized usage data.

3. Phone Number Privacy

  • Your real phone number is NEVER shared with anyone who scans your QR code.
  • All calls are routed through our secure masked calling infrastructure.
  • Scan logs show only that a scan occurred — not who scanned or from which number.
  • You can block any scanner from contacting you again from your dashboard.

4. Data Sharing

  • We do not sell your personal data to any third party — ever.
  • We share minimal data with service providers: Razorpay for payments, and cloud providers for hosting.
  • We may share data with law enforcement if legally required by a valid court order.
  • Aggregated and anonymized data may be used for research and product improvement.

5. Data Security

  • All data is encrypted in transit using TLS 1.3 and at rest using AES-256 encryption.
  • Phone numbers are stored in hashed form and never in plain text.
  • We conduct regular security audits and penetration testing.
  • In case of a data breach, we will notify affected users within 72 hours as required by law.

6. Your Rights

  • Right to access: You can request a copy of all data we hold about you.
  • Right to correction: You can update your personal information from your dashboard anytime.
  • Right to deletion: You can request deletion of your account and all associated data.
  • Right to portability: You can request your data in a machine-readable format.
  • To exercise any of these rights, email us at support@safemark.in.

7. Cookies

  • We use essential cookies to keep you logged in and remember your preferences.
  • We use analytics cookies (Google Analytics) to understand how users use our site.
  • You can disable cookies in your browser settings, though some features may not work.
  • We do not use advertising or tracking cookies.

8. Data Retention

  • Account data is retained as long as your account is active.
  • After account deletion, we retain minimal data for 90 days for legal compliance, then permanently delete it.
  • Payment records are retained for 7 years as required by Indian tax law.
  • Scan logs are retained for 12 months and then automatically deleted.

9. Changes to This Policy

  • We may update this Privacy Policy from time to time.
  • We will notify you of significant changes via email or a prominent notice on our website.
  • Your continued use of SAFEMARK after changes constitutes acceptance of the updated policy.

10. Contact Us

  • For privacy-related queries, contact us at support@safemark.in.
  • SAFEMARK, Jaipur, Rajasthan, India.
  • We aim to respond to all privacy requests within 5 business days.